The Newsleaders
No Result
View All Result
  • News
    • Sartell – St. Stephen
    • St. Joseph
    • 2024 Elections
    • Police Blotter
    • Most Wanted
  • Opinion
    • Column
    • Editorial
    • Letter to the Editor
  • Community
    • Graduation 2025
    • Calendar
    • Criers
    • People
    • Public Notices
    • Sports & Activities Schedules
  • Obituaries
    • Obituary
    • Funerals/Visitations
  • About Us
    • Contact Us
    • Submissions
  • Archives
    • Sartell-St. Stephen Archive
    • St. Joseph Archive
  • Advertise With Us
    • Print Advertising
    • Digital Advertising
    • Promotions
    • Pay My Invoice
  • Resource Guides
    • 2024 St. Joseph Annual Resource Guide
    • 2025 Sartell Spring Resource Guide
    • 2024 Sartell Fall Resource Guide
The Newsleaders
No Result
View All Result

July 4 TriCap Kennedy Community School Mechanical Energy Systems Woodcrest of Country Manor
Home News

Sartell seeks input for city ‘branding’

Dennis Dalman by Dennis Dalman
June 11, 2021
in News, Print Editions, Print Sartell - St. Stephen, Sartell – St. Stephen
0

This has been the "official" logo for Sartell for the past two decades.

0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

by Dennis Dalman
news@thenewsleaders.com

Sartell is overdue for new “branding,” according to city officials. They want residents’ and businesses’ input to help achieve that goal.

A survey is available for residents to take. Go to www.sartellmn.com and then view the blog post under “Recent News.” The survey is also available by hitting the “like” button on the Sartell Facebook page.

Residents and business owners and staff can take the survey until Wednesday, June 16.

A city’s “brand” or “branding” is a way to identify and to market that city’s strengths – its community identity, who comprises the city, what qualities it stands for and how to proceed into the future with those qualities strengthened and extended.

In short, a “brand” focuses a city’s identity and points the way to a vision and mission for that city.

It was about 20 years ago that Sartell developed its current brand, which included the widely seen city logo featuring a stylized design of a blue meandering river and a bright yellow sun with the word “Sartell” on it.

The new branding process will likely create a new city logo as well.

The branding search and process will involve help from Switchboard, a local marketing agency owned by a Sartell resident.

The survey takes about three minutes to complete. Among its questions are these: What are the five traits that best describe Sartell with a list of 21 choices ranging from flattering to unflattering; rating aspects of the city on a scale from 0 to 10 (education, parks and recreation, dining, entertainment/nightlife, community events, housing, taxes, safety, inclusivity); and “What would you change about Sartell?”

Previous Post

Residents express assessment concerns

Next Post

Park upgrades a big hit

Dennis Dalman

Dennis Dalman

Dalman was born and raised in South St. Cloud, graduated from St. Cloud Tech High School, then graduated from St. Cloud State University with a degree in English (emphasis on American and British literature) and mass communications (emphasis on print journalism). He studied in London, England for a year (1980-81) where he concentrated on British literature, political science, the history of Great Britain and wrote a book-length study of the British writer V.S. Naipaul. Dalman has been a reporter and weekly columnist for more than 30 years and worked for 16 of those years for the Alexandria Echo Press.

Next Post
Park upgrades a big hit

Park upgrades a big hit

Please login to join discussion

Woods Farmers Seed & Nursery St. Cloud Ortho Murphy Granite St. Joseph Catholic School Sal's Bar Scherer Trucking Sentry Bank Serenity Place on 7th Snap Fitness

Alloy Insurance Century Link WACOSA (2) NIB (Tania & Chris) St. Cloud Ortho Auto Body 2000 Pediatric / Welch Pine Cone Pet Hospital Albany Recycling

Search

No Result
View All Result

Categories

Recent Posts

  • Funeral for Donna Mae (Supan) Traut, 94, of Sartell
  • Recreational boaters asked to mind speeds
  • Single-vehicle crash sends two to hospital
  • City of St. Stephen annual budget planning meeting
  • Regular School Board Meeting, May 19, 2025

City Links

Sartell
St. Joseph
St. Stephen

School District Links

Sartell-St. Stephen school district
St. Cloud school district

Chamber Links

Sartell Chamber
St. Joseph Chamber

Community

Calendar

Citizen Spotlight

Criers

People

Notices

Funerals/Visitions

Obituary

Police Blotter

Public Notices

Support Groups

About Us

Contact Us

News Tips

Submissions

Advertise With Us

Print Advertising

Digital Advertising

2024 Promotions

Local Advertising Rates

National Advertising Rates

© 2025 Newleaders

No Result
View All Result
  • News
    • Sartell – St. Stephen
    • St. Joseph
    • 2024 Elections
    • Police Blotter
    • Most Wanted
  • Opinion
    • Column
    • Editorial
    • Letter to the Editor
  • Community
    • Graduation 2025
    • Calendar
    • Criers
    • People
    • Public Notices
    • Sports & Activities Schedules
  • Obituaries
    • Obituary
    • Funerals/Visitations
  • About Us
    • Contact Us
    • Submissions
  • Archives
    • Sartell-St. Stephen Archive
    • St. Joseph Archive
  • Advertise With Us
    • Print Advertising
    • Digital Advertising
    • Promotions
    • Pay My Invoice
  • Resource Guides
    • 2024 St. Joseph Annual Resource Guide
    • 2025 Sartell Spring Resource Guide
    • 2024 Sartell Fall Resource Guide

© 2025 Newleaders