by Dennis Dalman
Sartell is overdue for new “branding,” according to city officials. They want residents’ and businesses’ input to help achieve that goal.
A survey is available for residents to take. Go to www.sartellmn.com and then view the blog post under “Recent News.” The survey is also available by hitting the “like” button on the Sartell Facebook page.
Residents and business owners and staff can take the survey until Wednesday, June 16.
A city’s “brand” or “branding” is a way to identify and to market that city’s strengths – its community identity, who comprises the city, what qualities it stands for and how to proceed into the future with those qualities strengthened and extended.
In short, a “brand” focuses a city’s identity and points the way to a vision and mission for that city.
It was about 20 years ago that Sartell developed its current brand, which included the widely seen city logo featuring a stylized design of a blue meandering river and a bright yellow sun with the word “Sartell” on it.
The new branding process will likely create a new city logo as well.
The branding search and process will involve help from Switchboard, a local marketing agency owned by a Sartell resident.
The survey takes about three minutes to complete. Among its questions are these: What are the five traits that best describe Sartell with a list of 21 choices ranging from flattering to unflattering; rating aspects of the city on a scale from 0 to 10 (education, parks and recreation, dining, entertainment/nightlife, community events, housing, taxes, safety, inclusivity); and “What would you change about Sartell?”