by Dennis Dalman
It’s official: The new branding logo for the Hwy. 15 regional medical-business zone in Sartell will be known as “Hub on 15.”
That logo was one of two finalists considered by a “Branding Committee,” which is dedicated to identifying and then marketing that area so people will know where it is and what it offers.
The other logo contender was “Edge on 15.”
The winning logo, which is available in four colors (green, red, blue, yellow) reads “Hub on 15” with a stylized “roundabout” surrounding the “on.” Underneath “Hub on 15” are the words “Business. Healthcare. Technology.”
There are 60 businesses in the “Hub” area, and all were invited to vote for a final logo choice.
The logo is just the visible beginning of what the branding committee hopes to achieve. It’s now launched upon a research effort to find more ways to promote the Hub on 15 area.
The committee’s main concern is to make plans for signage and a neighborhood website that will contain an interactive map so people can not only become familiar with Hub on 15 but learn to negotiate it, traffic-wise. As many committee members have noted, the area is hard to define and to describe, and it’s difficult to give directions to specific businesses within it.
In designing the hub logo, committee members pointed to the meaning of “hub,” which is “the effective center of an activity, region or network.”
This is the “Hub” logo for the Sartell branding effort.